A recent survey has shown that 81% of internet users think less of a business if the website is not updated, and 39% would think twice about using a product or service if the website is not fresh, user-friendly and current.
Here are 7 ways to know your website needs a redesign.
1. Your Site Looks Outdated
There is a saying that “people will first accept you before they accept what you have to say.” It means looks do matter. I believe in that saying and I think you should too. While it’s important that your website function effectively, it also needs to look professional and modern, not like something of the past.
2. Your Site Is More Than 5 Years Old
Although there’s no fixed or generalized rule for how long a website should last, there have been a lot of advances in technology, best practices, and how Google ranks sites in the last few years, so if your site is more than 5 years old, it could probably benefit from some level of upgrades.
3. Your Site Is Not Responsive Or Mobile-Friendly
A responsive or mobile-friendly website is one when you view it from a desktop computer, tablet, or mobile phone, all of the page’s elements line up and auto-adjust/auto-resize per the active resolution, making reading the content of your website super easy. Our website is an example of a responsive / mobile-friendly website.
Statistics have also proven that 52% of all website traffic comes from mobile devices, and Google is now basing its rankings on the mobile rather than the desktop version of a website. So if your website is not responsive or mobile-friendly, then you need a redesign.
4. Your Site Is Not Performing As Expected
Is your website delivering the traffic, leads, and conversions you expect? If you’ve seen significant drop-offs in traffic and leads, your visitors are clearly not finding what they’re looking for, and you might want to consider a site upgrade to bring them back.
5. All your competitors have newer websites
While it’s true that you should do what’s right for you rather than blindly following what others are doing, if your competitors have websites that look and work better than yours, you’re going to be at a significant disadvantage. If your website is lagging behind competitors, consider an update to propel you to the front of the pack.
A successful website is all about pleasing your users. If your site is difficult to navigate and doesn’t offer engaging, valuable content, your users will leave. While small tweaks can improve the visitor experience on an existing site, a new website designed with user experience at the forefront is often the best solution.
Making small changes or updates to your site, like adding a blog post, updating a page, or changing a product description, should be easy for anyone on your staff to accomplish. If your website is built on a platform that is difficult to work with, or that requires a third party to make even the simplest updates, then consider a new website built in an easy-to-use content management system (CMS).
NEED HELP REDESIGNING YOUR BUSINESS WEBSITE?
If you haven’t created a website for your business yet or you have one and you are thinking of redesigning it, then you are in the right place. We are a team of well trained and highly skilled web design professionals. We ensure quality delivered every time and on time! Kindly contact us or request a quote and we’ll get back to you as soon as possible.
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